‘No one should be comfortable at size 14? I sure the hell am!’ A lingerie-clad Ashley Graham leads a cast of plus-size stars biting back at cruel body-shamers in new fashion campaign
- The pair are among the stars of Lane Bryant’s #ThisBody Is Made to Shine campaign, along with actress Danielle Brooks and model Candice Huffine
- In a video for the campaign, the women read offensive social media comments from trolls and hit back in style
Ashley Graham and Gabourey Sidibe are among a host of plus-size stars laying out their insecurities and hateful messages received online in a powerful body positive campaign.
The stars are also joined by plus-size models Candice Huffine and Alessandra Garcia and Orange is the New Black actress Danielle Brooks in Lane Bryant’s latest confidence-building initiative, called #ThisBody Is Made to Shine, joining together for a series of stunning photographs and powerful videos.
In one of the clips in particular, the women read real comments that have been posted on social media, and subsequently shut them down in fearless fashion.
Standing up: Ashley Graham joins a host of plus-size stars for Lane Bryant’s new #THISBODY Is Made to Shine campaign
Proving themselves: Actress Gabourey Sidibe explains in a new video how she never let her insecurities ‘keep me from doing anything at all’
‘No one should be comfortable at a size 14,’ said one of the comments, with Danielle declaring, ‘Well I sure the hell am!’
‘Do you see those rolls?’ reads another comment, to which Candice confidently responds: ‘Welcome to the bakery, honey!’
Ashley Graham reads a comment claiming that she had ‘ruined Sports Illustrated’, but counters by saying she actually made it ‘better forever’.
The women all pose confidently in various states of undress as they read further comments including ‘Look at those fat arms’, ‘I hope I never let my daughter get that big’, and even ‘Big is not always beautiful.’
Gaining support: Ashley tells women to ‘find your community’ by looking for ‘the women that lift you up’
Calling up: The women also read a series of offensive messages received on social media
Showing up: After reading a comment where a troll complained about her ‘rolls’, Candice Huffine declared ‘Welcome to the bakery, honey!’
No problem: To a troll who told her she ‘ruined Sports Illustrated’ Ashley shot back saying that she actually made it ‘better forever’
‘Have you lost your mind? It is always beautiful!’ exclaims Danielle, dropping her white blouse to reveal a slinky black bodysuit beneath.
The new campaign aims to tackle negativity by taking comments like those on social media head on.
In other videos produced by the brand, each of the stars take turns to talk about their own experiences with negativity and overcoming them.
Gabourey, 33, talks about the experience of directing her first film after feeling doubt over her abilities, saying that her insecurities ‘didn’t keep me from doing anything at all’.
Comfortable at any size: Orange is the New Black actress Danielle Brooks rubbishes the idea that ‘no one should be comfortable at size 14’
Showing off: The campaign aims to tackle negativity by taking comments on social media head on
Not shy: Danielle claims that someone saying that ‘big is not always beautiful’ must have ‘lost your mind’
Relaxed and free: Plus-size model Alessandra Garcia rounded out the roster of stars involved in the campaign
‘Now that I’ve done it, I realize how little insecurities matter,’ she says. ‘Four years ago I said that I couldn’t write a book. Ten years ago I said that I couldn’t act. 15 years ago I said that I couldn’t be happy.
‘Every time that I declare that I can’t do something, I am immediately knocked down with the truth.’
With a bit of advice for viewers, Ashley Graham also chimes in to say that women need to ‘Find your friends. Find your community,’ and ask: ‘Who are the women that are lifting you up?’
‘Every morning, before I start my day, I always say: “I am bold, I am brilliant, and I am beautiful,”’ she says. ‘Figure out what your affirmations are, that’s what I always tell women.’